Follow these steps to navigate the challenges of starting a new brand and succeeding as an entrepreneur
The Expert Guide: How to Determine What Manufacturing Process Works for Your Brand
The key factors to consider when deciding how to manufacture and produce your designs for the wholesale market
The Expert Guide: Best Practices When Preparing for Virtual Buying Appointments
As the VP of Sales & Customer Success at The Folklore, Alexandra Casubolo works closely with our retail partners on their journeys with new brand suppliers. With a background in wholesale and buying […]
The Ultimate Wholesale Business Glossary
A comprehensive rundown of terminology for understanding the intricate language of the wholesale retail industry
Understanding Your Target Audience: Creating Buyer Personas
How well do you know your customer? What makes them shop with you and buy what you’re selling? For any business, knowing that your product or service meets the needs […]
What Is a Line Sheet? How to Create a Wholesale Line Sheet
A line sheet is a document that provides an overview of a wholesale business’s range of products line, which clients can then use the line sheet to create a purchase order […]
Unlocking Retail: How to Captivate Buyers’ Interest and Build Lasting Partnerships
Shedding light on what buyers seek in new brands and how designers can forge meaningful relationships
Pre-Market Checklist for Fashion Brands Preparing to Sell Wholesale
Preparing for a successful market season in the wholesale retail industry requires careful planning and execution. For brands and designers aiming to carve a significant presence in the wholesale retail, the […]
How to Craft a Unique Brand Story to Attract Customers
Keep your customers engaged by successfully communicating the values, personality and significance behind your collections
How to Develop and Create Amazing Products Your Customers Will Love
Product development is the process of creating and bringing new products to the market. It is taking a design from a concept to inception, using quality materials at a low cost […]