A line sheet is a document that provides an overview of a wholesale business’s range of products line, which clients can then use the line sheet to create a purchase order […]
Unlocking Retail: How to Captivate Buyers’ Interest and Build Lasting Partnerships
Shedding light on what buyers seek in new brands and how designers can forge meaningful relationships
Pre-Market Checklist for Fashion Brands Preparing to Sell Wholesale
Preparing for a successful market season in the wholesale retail industry requires careful planning and execution. For brands and designers aiming to carve a significant presence in the wholesale retail, the […]
How to Craft a Unique Brand Story to Attract Customers
Keep your customers engaged by successfully communicating the values, personality and significance behind your collections
How to Develop and Create Amazing Products Your Customers Will Love
Product development is the process of creating and bringing new products to the market. It is taking a design from a concept to inception, using quality materials at a low cost […]
The Power of Wholesale Platforms: How Brands Can Maximize Sales and Visibility
Explore some of the advantages that wholesale platforms and digital showrooms like The Folklore bring to the table
The Expert Guide: How To Grow Your Brand Through Influencer Marketing
Influencer marketing is a form of marketing where brands collaborate with influential individuals on social media platforms to promote their products or services. These individuals, known as influencers, typically have a […]
Profitable Pricing Strategies: How to Set the Right Prices for Your Products
A guide to creating a profitable pricing strategy that aligns with your business goals and resonates with your customers
Why You Need a Brand Community of Loyal Customers and How to Build One
Steps that emerging brands can take to cultivate an engaging audience based on brand identity, values and authenticity
Data-Driven Beauty: How Trend Analysis Can Help You Plan Your Next Collection
Explore how modern brands are personalizing beauty experiences, predicting trends, and customizing their products using data analytics