When determining the price of goods in the retail supply chain, especially in wholesale, two important cost concepts come into play: ex-factory cost and landed cost. These pricing terms are […]
The Expert Guide: How to Price Your Brand’s Products for Maximum Profit
At The Folklore, we’re passionate about helping brands navigate the complexities of the global market. We understand that pricing is crucial to business strategy, which is why our recent member’s-only […]
Understanding EDI Compliance for Emerging Wholesale Brands
EDI compliance is a crucial step for emerging and growing brands. It ensures smooth transactions, strengthens relationships with retail partners, and helps brands keep up with the demands of a fast-paced industry
Retail Decoded: A Glossary of Key Terminology to Know
The fashion, beauty, and lifestyle retail sectors are dynamic and fast-paced industries that constantly evolve to meet consumer demands. For aspiring retail brands, understanding these industries requires more than just […]
The Expert Guide: How to Develop Customer Loyalty Through Community Building
Building a brand community is essential in today’s competitive market. It helps brands foster loyalty, increase engagement, and drive long-term growth. For our latest monthly webinar, we were joined by […]
What Every Growing Brand Should Know About Digital Marketing
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products or services. It encompasses a wide range of online marketing activities, including search engine optimization […]
The Expert Guide: Advanced Manufacturing Strategies With Leslie Barbazette
Learn from an industry expert in our recent workshop featuring Leslie Barbazette, VP of Production and Operations at apparel company Karen Kane. Barbazette has more than 20 years of experience […]
Key Marketing Metrics: What They Are, When to Use Them and Why They’re Important
Marketing metrics are quantitative measures used to track and assess the performance of marketing activities for a business. These metrics provide insights into various aspects of marketing campaigns, from audience […]
The Expert Guide: How to Raise Venture Capital Funding as a Consumer Brand
For any emerging brand or company, securing funding is a critical step towards growth and success. Venture capital (VC) is one of the most significant sources of funding available, but […]
How to Create the Ideal Product Sample for Your Apparel Brand
A guide to understanding what a product sample is, the garment sampling process, and how to create the ideal apparel samples