Tips on what to look out for when searching for potential manufacturers and suppliers for your brand
Introduction to Financing a Small Brand
Explore strategies to fund your small business, from bootstrapping and crowdfunding to grants and loans
Understanding Ethical Manufacturing and Sustainable Sourcing
In today’s interconnected world, our choices as consumers have far-reaching consequences. Ethical consumerism is about making conscious purchasing decisions that align with your values regarding social justice, environmental sustainability, and […]
The Fabric Guide: What to Know About Sourcing Sustainable Materials
Sustainability is integral to excellent design, rooted in the understanding that all aspects of our world are interconnected. A sustainable approach ensures that the design, development, production, and use of […]
Key Business Metrics for Measuring Your Company’s Success
Discover the business metrics that brands can track and analyze to gain valuable insights into their operations
The Beginner’s Guide to Starting a Business
Follow these steps to navigate the challenges of starting a new brand and succeeding as an entrepreneur
The Expert Guide: How to Determine What Manufacturing Process Works for Your Brand
The key factors to consider when deciding how to manufacture and produce your designs for the wholesale market
The Expert Guide: Best Practices When Preparing for Virtual Buying Appointments
As the VP of Sales & Customer Success at The Folklore, Alexandra Casubolo works closely with our retail partners on their journeys with new brand suppliers. With a background in wholesale and buying […]
The Ultimate Wholesale Business Glossary
A comprehensive rundown of terminology for understanding the intricate language of the wholesale retail industry
Understanding Your Target Audience: Creating Buyer Personas
How well do you know your customer? What makes them shop with you and buy what you’re selling? For any business, knowing that your product or service meets the needs […]