Key steps to take to grab the attention of a retail buyer and get your product in stores
How to Financially Prepare Your Brand to Transition Into Wholesale Retail
Expanding a direct-to-consumer brand into wholesale retail can be a significant milestone towards growth and increased market reach. However, before making the transition, it is crucial to assess if your brand is […]
How to Effectively Plan and Budget for the Production of a New Collection
Planning a production budget for a fashion brand requires careful consideration of various factors to ensure efficient resource allocation and successful execution. Designing and developing a collection involves translating creative ideas […]
How to Master the Post-Market Follow-Up and Build Lasting Relationships
Discover the best practices for nurturing new client relationships after a market meeting or trade show
How to Identify Retailers That Align With Your Brand
Tips on identifying and connecting with retailers that are the right fit for your brand and how to get your products into stores
The Expert Guide: How to Prepare for a Successful Market Season
Product Merchandiser McKenna Semin shares the ins and outs of product development and preparing for wholesale market buying appointments
How to Create a Digital Press Kit for Your Brand
What to know about successfully presenting you and your business in the best way
The Expert Guide: 7 Tips on Mastering Product Development
As the former senior product development lead for American designer brand Alexander Wang, where she worked for seven years, Nicola Ferraro knows a thing or two about all the steps […]
Six Ways to Build a More Sustainable Fashion Business
Sustainability in a fashion business can be practiced in many ways. Here are some suggestions
The Expert Guide: How to Source Fashion Suppliers and Manufacturers in Africa
With a background working for brands such as Puma and C&A, as well as experience living and working in Turkey, China and Germany working with brand and retail suppliers within […]