Influencer marketing is a form of marketing where brands collaborate with influential individuals on social media platforms to promote their products or services. These individuals, known as influencers, typically have a […]
Profitable Pricing Strategies: How to Set the Right Prices for Your Products
A guide to creating a profitable pricing strategy that aligns with your business goals and resonates with your customers
Why You Need a Brand Community of Loyal Customers and How to Build One
Steps that emerging brands can take to cultivate an engaging audience based on brand identity, values and authenticity
Data-Driven Beauty: How Trend Analysis Can Help You Plan Your Next Collection
Explore how modern brands are personalizing beauty experiences, predicting trends, and customizing their products using data analytics
How to Approach Retail Buyers and Get Your Product Into Stores
Key steps to take to grab the attention of a retail buyer and get your product in stores
How to Financially Prepare Your Brand to Transition Into Wholesale Retail
Expanding a direct-to-consumer brand into wholesale retail can be a significant milestone towards growth and increased market reach. However, before making the transition, it is crucial to assess if your brand is […]
How to Effectively Plan and Budget for the Production of a New Collection
Planning a production budget for a fashion brand requires careful consideration of various factors to ensure efficient resource allocation and successful execution. Designing and developing a collection involves translating creative ideas […]
How to Master the Post-Market Follow-Up and Build Lasting Relationships
Discover the best practices for nurturing new client relationships after a market meeting or trade show
How to Identify Retailers That Align With Your Brand
Tips on identifying and connecting with retailers that are the right fit for your brand and how to get your products into stores
The Expert Guide: How to Prepare for a Successful Market Season
Product Merchandiser McKenna Semin shares the ins and outs of product development and preparing for wholesale market buying appointments