Social media has revolutionized the way brands interact with their audiences, offering unmatched opportunities to connect, engage, and drive sales. Social media marketing isn’t just about posting, it’s about creating […]
5 Ways to Improve Your E-Commerce Conversion Rates
In e-commerce, a conversion occurs when a visitor or recipient completes a desired action. This could be a customer making a purchase on a shopping website (primary conversion) or signing […]
The Expert Guide: Expanding Your Fashion Brand to Global Markets with Emefa Kuadey
Emefa Kuadey’s evolution from engineering to the founder of ISRAELLA KOBLA is a story of resilience, strategy, and creativity. Inspired by personal loss and her Ghanaian heritage, Kuadey transitioned from […]
How to Develop a Cohesive Brand Voice Across All Marketing Channels
Along with a solid name, purpose and business plan, every brand needs a “voice” to be the cornerstone of their brand identity. A brand voice is the distinct personality, tone, […]
5 Strategies for Navigating International Shipping as a Small Brand
Navigating international shipping can be challenging for small and emerging brands who are just getting started in the wholesale or retail business. To expand globally without losing profits to shipping […]
Understanding Ex-Factory Costs and Landed Costs in the Retail Supply Chain
When determining the price of goods in the retail supply chain, especially in wholesale, two important cost concepts come into play: ex-factory cost and landed cost. These pricing terms are […]
The Expert Guide: How to Price Your Brand’s Products for Maximum Profit
At The Folklore, we’re passionate about helping brands navigate the complexities of the global market. We understand that pricing is crucial to business strategy, which is why our recent member’s-only […]
Understanding EDI Compliance for Emerging Wholesale Brands
EDI compliance is a crucial step for emerging and growing brands. It ensures smooth transactions, strengthens relationships with retail partners, and helps brands keep up with the demands of a fast-paced industry
Retail Decoded: A Glossary of Key Terminology to Know
The fashion, beauty, and lifestyle retail sectors are dynamic and fast-paced industries that constantly evolve to meet consumer demands. For aspiring retail brands, understanding these industries requires more than just […]
The Expert Guide: How to Develop Customer Loyalty Through Community Building
Building a brand community is essential in today’s competitive market. It helps brands foster loyalty, increase engagement, and drive long-term growth. For our latest monthly webinar, we were joined by […]