Digital marketing refers to the use of digital channels, platforms, and technologies to promote products or services. It encompasses a wide range of online marketing activities, including search engine optimization […]
The Expert Guide: Advanced Manufacturing Strategies With Leslie Barbazette
Learn from an industry expert in our recent workshop featuring Leslie Barbazette, VP of Production and Operations at apparel company Karen Kane. Barbazette has more than 20 years of experience […]
Key Marketing Metrics: What They Are, When to Use Them and Why They’re Important
Marketing metrics are quantitative measures used to track and assess the performance of marketing activities for a business. These metrics provide insights into various aspects of marketing campaigns, from audience […]
The Expert Guide: How to Raise Venture Capital Funding as a Consumer Brand
For any emerging brand or company, securing funding is a critical step towards growth and success. Venture capital (VC) is one of the most significant sources of funding available, but […]
How to Create the Ideal Product Sample for Your Apparel Brand
A guide to understanding what a product sample is, the garment sampling process, and how to create the ideal apparel samples
The Expert Guide: How to Find the Right Product Partner for Your Brand
Tips on what to look out for when searching for potential manufacturers and suppliers for your brand
Introduction to Financing a Small Brand
Explore strategies to fund your small business, from bootstrapping and crowdfunding to grants and loans
Understanding Ethical Manufacturing and Sustainable Sourcing
In today’s interconnected world, our choices as consumers have far-reaching consequences. Ethical consumerism is about making conscious purchasing decisions that align with your values regarding social justice, environmental sustainability, and […]
The Fabric Guide: What to Know About Sourcing Sustainable Materials
Sustainability is integral to excellent design, rooted in the understanding that all aspects of our world are interconnected. A sustainable approach ensures that the design, development, production, and use of […]
Key Business Metrics for Measuring Your Company’s Success
Discover the business metrics that brands can track and analyze to gain valuable insights into their operations