The Folklore Hub

Webinar Series
2025-02-20
This webinar will focus on crafting compelling email campaigns that turn subscribers into loyal customers. Learn strategies to boost revenue, increase engagement, and maximize the impact of every email.
Whether you’re a small business or an independent brand, you’ll gain actionable insights to create emails that drive sales and build lasting customer relationships—without feeling overwhelming.
Date: Thursday February 20
Time: 12:00pm EST | 5:00pm GMT
Register here.

Webinar Series
2024-12-12
Join us for a panel discussion featuring industry experts Eleni Chalmers, Khalia Braxton,
and Ashley Joyner, who will explore actionable strategies for defining and implementing
your brand’s core values, mission, messaging, and visual identity. You’ll also gain insights
into how to craft a compelling brand story that resonates with your audience and sets your
brand apart in a crowded market.
Whether you’re building a new brand or refining an existing one, this session will provide
valuable tools and tips to help you make an impact.
Date: Thursday December 12
Time: 11.00am EST
Register here

Webinar Series
2024-11-14
Join Emefa Kuadey, the founder of ISRAELLA KOBLA and a member of The Folklore,
for a conversation on “Expanding Your Fashion Brand to Global Markets”. From her
roots in civil engineering to a passion for fashion, Kuadey’s journey shows how she has
blended structural design with minimalist aesthetics to redefine contemporary fashion.
In this session, Kuadey will share how her experiences shaped her creative vision, led to
the founding of a globally recognized brand, and paved the way for her expansion from
Canada into the US market.
Date: Thursday November 14
Time: 12.00pm EST
Register here

Workshop: Building a Wholesale Strategy for Emerging Brands
2024-11-07
Join us from for an exclusive members-only workshop with Business Development
Expert Niyat Teketse. She will be sharing her expertise on “Building a Wholesale
Strategy for Emerging Brands”. Perfect for emerging brands looking to expand their
reach, this session will cover crucial topics including market research, developing
a wholesale sales plan, crafting an effective pricing strategy, and setting appropriate
order minimums.
Through a mix of expert insights, practical applications, and a Q&A session, you’ll
gain the knowledge and tools needed to confidently navigate the wholesale landscape.
Whether you’re new to wholesale or looking to refine your approach, this workshop
offers valuable strategies to help your brand thrive in the competitive retail market.
Register below to secure your spot.
Date: Thursday November 7
Time: 11.00am-1.00pm ET
Register here

The Folklore Shop LA Pop-Up Experience
2024-10-17 - 2024-10-30 | Los Angeles, California, United States
The Folklore Shop is partnering with Pop Up Home and UNREPD to host a two-week
pop-up shop in Los Angeles, California featuring over a dozen of our brands including
Chee Lee Designs, Jacob & John and Zena Ziora. We’re bringing the best brands on the
planet to Los Angeles and collaborating with some friends to host a series of art, music,
film, and design events.
Date: October 17-30
Hours: Monday-Saturday (11.00am-7.00pm), Sunday (12.00-6.00pm)
Location: 642 N Western Ave, Los Angeles, CA 90004
RSVP here

The Folklore London Experience
2024-10-10 | London, UK
Join The Folklore and AMAKA for an evening of learning and connecting with
fellow creative entrepreneurs. It’s an opportunity to immerse yourself in the
energy of true community, surrounded by innovators, brand owners, and
leaders who are shaping the future of our industry.
Date: Thursday October 10
Time: 6.00-9.00pm GMT
Location: Shoreditch, London
Guests: The Folklore brand members, industry professionals and press
RSVP here

Webinar: How to Price Your Brand’s Products for Maximum Profit
2024-10-03
Join us for the next edition of our webinar series, titled “How to Price
Your Brand’s Products for Maximum Profit”, featuring Sade Parham, retail
consultant and co-founder of X and O Consulting.
Gain knowledge and learn practical strategies to properly price products,
ensuring profitability and long-term success.
Date: Thursday October 3
Time: 11.00am ET | 4.00pm BST | 4.00pm WAT
Register here

Webinar Series
2024-08-22
Join us for the August edition of our webinar series, titled “How to Develop Customer Loyalty Through
Community Building”, featuring Natalie Browne Holmes and Grace Sofia of Topicals, a beauty brand that
has cultivated a great community with initiatives and programs that make a significant impact.
Learn practical strategies to foster strong customer loyalty by engaging your brand community, hosting
impactful events, understanding customer needs through user discovery, and setting up effective referral
and loyalty programs.
Date: Thursday 22 August
Time: 11.00am ET | 4.00pm BST
Register here

Webinar Series
2024-07-31
Join us for the July edition of our webinar series, titled “How to Best Position
Your Brand for Market Success”, exclusively for Plus and Premium members.
Join Natalya Geremsz, Director of Retail Sales & Account Management at
The Folklore, for insights into positioning your brand for market success.
The session will cover calendar updates, strategies for brand positioning,
key considerations for market preparation, post-launch sell-through tactics,
essential wholesale tips, and maintaining relationships with enterprise brands.
Date: Wednesday 31 July
Time: 11.00am EST | 4.00pm BST
Register here

Webinar Series
2024-07-25
Fuel your brand’s success with The Folklore’s monthly webinars. These interactive
sessions are designed to empower you through learning, connecting, and growing
within your industry. Each month, we host webinars led by experts who bring a mix
of engaging presentations, insightful discussions, and interactive Q&A sessions.
Date: Thursday 25 July
Time: 11.00am EST | 4.00pm BST

Exclusive Workshop with Leslie Barbazette
2024-07-23
Transform your manufacturing processes and propel your business forward
with expert guidance from Leslie Barbazette, a renowned figure in the product
development world. This exclusive workshop delves into Advanced Manufacturing
Strategies, providing you with actionable insights and techniques to streamline
operations, reduce costs, and enhance product quality.
Whether you’re a seasoned professional or new to the industry, this workshop
offers valuable knowledge applicable to any manufacturing environment. Learn
how to leverage cutting-edge technologies, implement efficient workflows, and
stay ahead of the curve in the ever-evolving manufacturing landscape.
Date: Tuesday 23 July
Time: 12.00pm EST | 5.00pm BST

London Event
2024-06-28 | London, UK
Date: 28 June 2024
Time: Details coming soon
Location: London, England
Guest: Brand Members
RSVP: Details coming soon

Webinar Series
2024-06-27
Join us for the June edition of our monthly webinar series, titled “How to Raise
Venture Capital Funding as a Consumer Brand”.
Featuring The Folklore’s Founder & CEO, Amira Rasool, venture capital-backed
founder Autumn Adeigbo, and venture capital investor Austin Clements of
Slauson & Co., the expert panel will share knowledge and tools to help you
understand the venture capital landscape, navigate the funding process, and
secure investments to scale your business.
Date: Thursday 27 June
Time: 11.00am EST | 4.00pm BST
Register here

Pre-Fall 2025 New York Showroom
2024-06-04 09:00 - 2024-06-06 18:00 UTC | New York, New York, United States
Date: Tuesday, June 4-Thursday, June 6
Time: 9am-6pm EST
Location: New York, New York
Guest: Invited Brand Members, Retailers, Press, Executives, & Creatives
RSVP: Invites sent closer to date

The Folklore Resort & Men’s Spring 2025 Showroom
2024-06-04 - 2024-06-06 | New York, New York, United States
Date: Tuesday, June 4-Thursday, June 6
Time: 9am-6pm EST
Location: New York, New York
Guest: Invited Brand Members
RSVP: Invites being sent soon

Los Angeles Meet Up
2024-05-06 | Los Angeles, California, United States
Date: Monday, May 6, 2024
Time: Details coming soon
Location: Los Angeles, California
Guest: All Brand Members
RSVP: Details coming soon

Lagos Co-Working Retreat
2024-05-01 | Lagos, Nigeria
Date: May 2024
Time: Details coming soon
Location: Lagos, Nigeria
Guest: All Brand Members
RSVP: Details coming soon
