At The Folklore, we’re passionate about helping brands navigate the complexities of the global market. We understand that pricing is crucial to business strategy, which is why our recent member’s-only […]
Understanding Payment Terms: Net 30, Net 60 and More explained
Net payment terms play a critical role in managing cash flow and fostering strong business relationships between suppliers and retailers. These terms specify the time frame within which a buyer […]
5 in 5: Steps to Take Before Reaching Out to Wholesale Buyers by Niyat Tikeste
Welcome to 5 in 5, our video series where industry experts share quick tips and tricks for navigating the complex world of the wholesale retail business, with topics ranging from […]
The Ultimate Wholesale Business Glossary
A comprehensive rundown of terminology for understanding the intricate language of the wholesale retail industry
What Is a Line Sheet? How to Create a Wholesale Line Sheet
A line sheet is a document that provides an overview of a wholesale business’s range of products line, which clients can then use the line sheet to create a purchase order […]
Unlocking Retail: How to Captivate Buyers’ Interest and Build Lasting Partnerships
Shedding light on what buyers seek in new brands and how designers can forge meaningful relationships
Pre-Market Checklist for Fashion Brands Preparing to Sell Wholesale
Preparing for a successful market season in the wholesale retail industry requires careful planning and execution. For brands and designers aiming to carve a significant presence in the wholesale retail, the […]
Profitable Pricing Strategies: How to Set the Right Prices for Your Products
A guide to creating a profitable pricing strategy that aligns with your business goals and resonates with your customers
How to Approach Retail Buyers and Get Your Product Into Stores
Key steps to take to grab the attention of a retail buyer and get your product in stores
How to Identify Retailers That Align With Your Brand
Tips on identifying and connecting with retailers that are the right fit for your brand and how to get your products into stores